PROFESSIONAL EXPERIENCE
Overview
Creative and driven marketing professional with over 20 years of experience developing and implementing successful, holistic marketing strategies. A brand and user advocate who adeptly balances customer needs with business requirements. Experience leading teams and managing complex projects. Strengths include inventive problem solving and critical thinking. A passionate writer, speaker, and motivator with an eye for design and an innate ability to communicate clearly and effectively.
Specialties
Creative Direction, Creative Services Management, Brand Building, Digital Marketing, Writing, Content Development, Online Advertising, Email Marketing, Testing.
Current role
Strategic Education, Inc.
Senior Director, Creative and Project Solutions, Marketing
July 2019 – Present
Lead the in-house creative agency comprised of 30 talented writers, designers and project managers who create best-in-class marketing assets and digital properties for our brands: Strayer University, Capella University, and Strategic Education, Inc.
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On a given day, you might find me...
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Reviewing and guiding my team's creative work focusing on consistency and quality.
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Prioritizing projects based on overarching corporate strategy, ROI and business growth.
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Listening to stakeholders, clients and partners to understand their goals and needs.
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Meeting team members, virtually or in person, infusing fun and innovation wherever possible.
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Interviewing new designers or writers to add more top talent to the group.
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Overseeing external agencies and vendors ensuring we stay on budget and hit our deadlines.
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Collaborating with my operational partners to streamline our approach, communicate best practices and improve processes.
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Getting my hands in the work with an occasional writing or editing project.
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Perusing industry sites and articles to stay on top of creative trends, tools & systems.
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Reviewing reporting, research and consumer insights to inform my team's work.
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Balancing the $1MM+ team budget.
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​Download complete resume here.
Volunteer work
Wellness ERG Co-chair, Strategic Education, Inc. (2025)
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Somerset Cottage Poodle Rescue, Freedom Rider (2021)
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Moms Demand Action for Gun Sense in America
momsdemandaction.org
Loudoun County Membership Lead (2016-17)
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Unitarian Universalist Congregation of Sterling
uusterling.org
Board President (2016-17)